Books need friends, just like lonely rock stars, mathematical geniuses and losers do. Maybe more. Stars, geniuses and losers can all swap roles if they get bored, but a book lives and dies a book, and without friends books now die rather quickly.
To be this book’s friend, don’t be shy:
- Quote from it (with attribution),
- Ask your bookstore to carry it,
- Give it to self-loathing and militantly happy friends alike, and
- Post encouraging reviews of it on blogs and booksellers’ websites.
To be this book’s friend-with-privileges:
- Turn it face up (or out) in bookstores if all they’re showing is the spine.
- Leave it the bathroom of an institution devoted to intermittent self-loathing, like a university or barracks.
- Wear its insignia proudly on a product from our store.
To be this book’s best best friend:
- Become a celebrity and say it’s your favorite
- Get it on Oprah.
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